Lean Category Design

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Lean Category Design

Portfolio

Substack

LinkedIn

Contact

BEND THE MARKET TO
YOUR VISION

I HELP INNOVATORS BECOME
CATEGORY CHAMPIONS

BOOK A FREE CHAT

IS YOUR MARKET HOLDING YOU BACK?

IS YOUR MARKET HOLDING YOU BACK?

You’re proud of your product, but frustrated by how your market perceives it.

How analysts value you, and how customers compare you, is rooted in their outdated understanding of the past.

But you can’t create the market of the future by simply “going to” the market of the present.

You need a deliberate method to recreate the market around your vision.

That's where I come in.

You’re proud of your product, but frustrated by how your market perceives it.

How analysts value you, and how customers compare you, is rooted in their outdated understanding of the past.

But you can’t create the market of the future by simply “going to” the market of the present.

You need a deliberate method to recreate the market around your vision.

That's where I come in.

I CREATE THE FUTURE OF YOUR BUSINESS

I CREATE THE FUTURE OF YOUR BUSINESS

BY CREATING THE FUTURE OF YOUR MARKET

BY CREATING THE FUTURE OF YOUR MARKET

Hi, I'm Chris Guest.

Hi, I'm Chris Guest.

Hi, I'm Chris Guest.

I'm a 3-time startup CMO, forged from decades of experience leading the world's most prestigious brands.

I'm an advisor to multiple startups, a Techstars mentor, and the founder of the Marin & Sonoma chapter of Gen AI Collective - the world's leading AI meetup community.

You may also know me as the author of Traction Design on Substack.

Connect on LinkedIn

HOW CAN I HELP YOU?

HOW CAN I HELP YOU?

Your next CMO or SVP
Your next CMO or SVP
Your next CMO or SVP

YOUR NEXT CMO / SVP

I'm open to marketing leadership positions at highly innovative companies that want to create and lead new market categories.

I'm open to marketing leadership positions at highly innovative companies that want to create and lead new market categories.

I'm open to marketing leadership positions at highly innovative companies that want to create and lead new market categories.

Connect on LinkedIn

lean category design

Try my rapid, affordable approach to Category Design that's purpose-built for startups and scaleups.

Try my rapid, affordable approach to Category Design that's purpose-built for startups and scaleups.

Try my rapid, affordable approach to Category Design that's purpose-built for startups and scaleups.

LEARN MORE

Define and win your early adopters
Define and win your early adopters
Define and win your early adopters
Achieve scaleable traction and compounding momentum
Achieve scaleable traction and compounding momentum
Achieve scaleable traction and compounding momentum

traction design

My popular, free Substack publication about the new methodology of Traction Design and growing products and startups in the age of AI.

READ NOW

9 years leading & advising Startups

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24 years leading world-class brands

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Book a Free
OFFICE HOURS CONSULT

Pick my brain about your ideas and challenges.
Free and no obligation.

Book a Free
OFFICE HOURS CONSULT

Pick my brain about your ideas and challenges.
Free and no obligation.

Book a Free
OFFICE HOURS CONSULT

Pick my brain about your ideas and challenges.
Free and no obligation.

TRACTION DESIGN ON SUBSTACK

My free publication of thoughtfully written insights and tips on creating scalable traction.