TRACTION BY DESIGN
NOT BY CHANCE
Kickstart compounding growth with a reliable scaleable traction engine
Do you have the traction you need?
If you have:
A working product
A few early customers
Seed funding
But you're wondering:
Do I have product-market fit?
Is my marketing scaleable?
Is this enough for my next raise?
Or you're experiencing:
Limited market traction
Poor unit economics
Limited referrals
You need
Traction Design
Product-Market Fit:
Validated
You'll know how to measure product-market fit, how to prove you have it, or how to get it if you don't.
Optimal Adopters:
Won
You'll know not just who your early adopters could be, but which niche will generate the most sales, referrals and revenue the fastest.
Momentum:
Compounding
You'll have a validated, repeatable and scaleable traction model that delivers sales day in, day out, far beyond the fits and starts of launches and campaigns.
Resolve the essential, yet often overlooked, topics that can make or break your path to Series A
Product-Market Fit
Validate you're solving a real problem that a good market really cares about
Problem Validation
Early Adopter Definition
Messaging & Storytelling
Product Superpowers
Radical Differentiation
Early Adopter Traction
Generate profitable revenue & raving fans from optimal early adopters.
Metric & Goal Setting
Unit Economics
Pricing
Acquisition Strategy
Marketing Budget
Scaleable Traction
Prove your ability to achieve profitable growth at scale
Category Design
Mass-Market Customer
Acquisition Strategy
Investment Pitch
YOUR PARTNER IN TRACTION DESIGN
Work directly with Chris Guest:
The 3-time tech-startup CMO with decades of experience in disruptive startups and world-class brands.
>8 years leading & advising Startups
>23 years world-class Experience
Escape the Traction Trap
and get investible now
How to know if you have Product-Market Fit
Download the FREE expert guide on how to measure Product-Market Fit (PMF) for YOUR startup.
"Traction is not something you find.
It's something you achieve.
By Design."
-Chris Guest