the Traction Design digest
The free weekly email of thoughtfully-written insights and tips on creating scalable traction.
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Truly Original Insights
Unique perspectives and hard-learned lessons from 8 years as a startup CMO
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Techniques and methods I've learnt or developed and actually tested myself
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Written by Chris Guest
The 3-time startup CMO with a track record in guiding tech startups from inception to product-market fit and scalable traction. Expert in radical differentiation, category design, and storytelling. Contributed to >$40M VC raised, won numerous awards and top-tier press.
Forged from more than 20 years comprehensive marketing and product innovation experience for some of the worlds most prestigious consumer brands, including Audi, Mercedes-Benz, Ferrari, McLaren, Visa, Verizon, and at leading consultancies such as AKQA in both USA and Europe.
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