Only The Things You Want To Read
Truly Original Insights
Unique perspectives and hard-learned lessons from 8 years as a startup CMO
Tried & Tested Tips
Techniques and methods I've learnt or developed and actually tested myself
Valuable Resources
Occasional products, tools and resources I genuinely believe to be helpful
Never the things you don't
Nothing Recycled
Never obvious or unoriginal fluff created for SEO purposes that you'd never want to read
No Untested Theory
I'll never suggest methods or processes that I haven't actually used in practice
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Written by Chris Guest
The 3-time startup CMO with a track record in guiding tech startups from inception to product-market fit and scalable traction. Expert in radical differentiation, category design, and storytelling. Contributed to >$40M VC raised, won numerous awards and top-tier press.
Forged from more than 20 years comprehensive marketing and product innovation experience for some of the worlds most prestigious consumer brands, including Audi, Mercedes-Benz, Ferrari, McLaren, Visa, Verizon, and at leading consultancies such as AKQA in both USA and Europe.